The Super Bowl is about competition—and we’re not just talking about the teams on the field. The nation’s most popular brands also go head to head that Sunday, vying for the honor of the best commercial on television. These ads run the gamut of emotion, eliciting laughs, tears, and choruses of oohs and awws from captive audiences across the country. And what best inspires all those emotions? Animals! Four-legged animal actors often steal the show and appear in the most popular Super Bowl commercials, and American Humane is committed to ensuring these animals are receiving humane care while on set. Here are a few of the Super Bowl LIII commercials American Humane representatives oversaw, all of which earned our highest certification: No Animals Were Harmed!
Sprint – “Best of Both Worlds”
One of the overriding themes of this year’s Super Bowl ads seemed to be technological advancement; or more specifically, robots running wild! In Sprint’s latest campaign, robots brainstorm how to tell the public that they can get everything they need with Sprint. One robot comes up with some wild scenarios, including famed football hero Bo Jackson, a mermaid and a winged mini-horse! Who says robots don’t have any imagination?
Skechers – “Easy Sport”
In the newest Skechers ad, famed quarterback Tony Romo shows off various ways in which technology and inventions have made his life easier. The retired football quarterback hardly has to raise a finger now—according to the commercial, at least, which shows Romo playing fetch with his dog in the backyard with a tennis ball launcher.
Amazon – “Lummi”
Technology truly has a voice of its own in Amazon’s newest campaign for the Alexa, albeit with mixed results. The funniest of these scenarios is when we see Harrison Ford talking to his dog, who’s wearing an Alexa collar (a failed brainchild of the product development team) around her neck. A frustrated Harrison Ford runs after his dog as she orders food from Amazon with a simple—yet demanding—bark.