Dear Friends,
As we embrace a new chapter for American Humane Society, I am thrilled to share some exciting updates that are strengthening our commitment to animal welfare and furthering our impact on humane practices worldwide.
This year, we launched a refreshed brand identity, which includes a new logo, updated tagline — “Rescue. Care. Protect.” — and new certification marks. These changes reflect our ongoing mission to improve the lives of animals, while helping consumers recognize the value of products that meet our rigorous humane standards. Already, we are seeing these new certification marks on the products of our valued producers, and we anticipate even broader adoption as we continue to grow this important program.
At American Humane Society, we are passionate about connecting consumers with products that uphold humane values, and we’re proud to report that the demand for ethically sourced protein is on the rise. Our recent consumer survey reveals the growing preference for humane food choices, with many top grocers now offering American Humane Certified™ products.
We also spotlight dedicated producers, whose commitment to animal care and third-party verification through the American Humane Certified™ program reflects the growing market for humane proteins. Their stories are a testament to how prioritizing animal welfare and certification can help companies stand apart in a competitive market while providing consumers with confidence in the products they purchase.
Through third-party audit verification under the American Humane Certified™ program, we maintain high standards that help ensure transparency and accountability in animal care practices, which strengthens our commitment to providing consumers with a clear and trustworthy path to support humane products.
We are excited for what the future holds as we continue to lead the charge in animal welfare, and we thank you for your ongoing support. We look forward to seeing more American Humane Certified™ products on the shelves, knowing that each step we take helps create a more humane world for all animals.
Thank you for being part of this journey.
With gratitude,
Robin R. Ganzert, Ph.D.
President and CEO
