Americans increasingly care about where their food comes from and how it is raised. That’s why more and more enlightened farmers, ranchers, and major producers are working positively and collaboratively with American Humane to demonstrate their commitment to the welfare of the animals in their care. They know that supporting the humane treatment of animals is not only the right thing to do, but also a powerful way to show consumers that they share their values in food choices.
The American Humane Certified™ program, the world’s first, largest, most comprehensive, and most trusted program of its kind, helps provide shoppers with the knowledge that the food they are buying was raised under verified science-based standards with a commitment to accountability, consistency, and transparency.
This is a message that American Humane works hard to share with consumers, reaching millions of people each year with nationwide TV, radio, and print ads encouraging them to support the humane food movement by purchasing American Humane Certified foods. It’s also a message that we and huge numbers of our supporters will continue to spread. We know that farmers have long been the front-line stewards of animal welfare and the stories in this issue bring to life the care and commitment they have pledged to the approximately one billion chickens, ducks, goats, cows, turkeys, pigs, and other animals in the American Humane Certified program.
Thank you for your own dedication to humane farming, helping to put food on the nation’s tables and doing it in a way that is good for both animals and people. If you’re not already a member of the American Humane Certified family, our colleagues here would enjoy the opportunity to visit with you and share more about our trusted, collaborative approach to achieving the certification increasing numbers of consumers feel is so important to them in living a healthy, sustainable, and humane lifestyle.
Robin R. Ganzert, Ph.D.
President and CEO