As an innovator in this field, the American Humane Farm Animal Program has set a high standard for humane treatment on farms and ranches across the country.
A recent analysis showed that 10 of North America’s top 12 grocers now carry food from farms certified by American Humane. This widespread presence signals the growing demand from ethically minded consumers for humane protein options, highlighting the importance of building trust and value within the supply chain.
American families have always had a range of choices when it comes to food, but as values-driven consumers increasingly seek transparency and humane practices, farm animal welfare has become an important issue in food production. For many households, animal protein remains central to the diet, and Americans are making intentional choices about the food they buy.
To better understand these consumer preferences, American Humane recently launched its latest survey, focused on humane food choices in meat, egg, and dairy products. This survey, conducted with a nationally representative sample of 1,003 U.S. adults aged 18 and over, revealed that:
- 72% of respondents express concern for the welfare of animals on farms, indicating strong consumer interest in humane farming practices.
- 60% believe a “Humane Certified” label improves their perception of a product.
- The “humanely raised” term was ranked higher in importance over “organic”.
- Over half of respondents (58%) indicated they would pay more for humanely raised products, and this willingness increased when presented with a humanely raised claim.
By supporting our mission to improve farm animal welfare, certified producers, processors, retailers, restaurants, and food service providers are elevating the American Humane Certified™ seal’s reputation, helping consumers to source ethically and humanely raised food year-round.
Thank you for joining American Humane in this vital cause, and as we celebrate the Humane Table this Thanksgiving season, we look forward to a future where all animals—whether in homes, in service, or on farms—are treated with respect throughout their lives.
President and CEO
American Humane Association
