WASHINGTON, DISTRICT OF COLUMBIA, September 12, 2022 — American Humane, the country’s first national humane organization, and Nylabone, an iconic brand in the Central Garden & Pet portfolio (Nasdaq: CENT) (Nasdaq: CENTA), have announced the #BOTBChallenge, a consumer contest celebrating how dogs help bring out the best in pet parents everywhere. The contest coincides with the release of social media influencer Topher Brophy’s upcoming book, Dog Dad: How Animals Bring Out The Best In Us And Can Help Save The World. All proceeds from the sale of the book will benefit American Humane, a long-time Nylabone partner dedicated to promoting the welfare and safety of animals through the #NylaboneCare program.
About the Contest
Nylabone will be hosting a month-long social media giveaway from September 12 to October 12. The giveaway will promote Nylabone partner American Humane. All proceeds from Dog Dad book sales will be donated to American Humane.
The giveaway—which will be hosted on Nylabone’s Instagram account with its 110,000 followers—will mirror the central theme of Dog Dad, celebrating the lifechanging companionship dogs provide humans. In addition to Instagram, users are invited to participate on Facebook, Twitter, and TikTok. Individuals can enter by posting a photo or video to their feed showing how their dog(s) bring out the best in them, using the custom #BOTBChallenge (Bring Out the Best Challenge) and #Nylabone🧡DogDad hashtags, and tagging three friends to join the challenge.
“There’s no substitute for the special kind of love dogs give us, and we’re proud to support Topher’s efforts to contribute to our friends at American Humane on their mission to share that affection with others,” said Glen S. Axelrod, President and CEO of Nylabone Products. “Strengthening the bond between dogs and their pet parents is central to Nylabone’s mission and inspires our innovative product portfolio of solutions for destructive chewing, boredom, stress & anxiety, and more.”
American Humane has been promoting the welfare and safety of animals for more than a hundred years, being first to serve wherever animals are in need of rescue, shelter, protection, or security. Nylabone conducts ongoing partnerships with this 501(C)(3) non-profit organization, and the upcoming giveaway provides followers the opportunity to learn about American Humane and support it through their purchase of Dog Dad.
“Dogs truly do bring out the best in us, and we are honored to support both Nylabone and Topher Brophy in our collective mission to bolster the bond between pet owners and their furry best friends. This important giveaway is a fantastic opportunity to do just that, and we’re grateful for those working hard to strengthen the relationship between people and their precious pups.” said American Humane CEO Dr. Robin Ganzert.
Dog Dad, which is slated for release on Amazon and other retailers September 27, tells the story of how becoming a pet parent to an Aussiedoodle named Rosenberg changed Brophy’s life. It recounts how Brophy and Rosenberg are together dedicated to the higher purpose of helping others. With book proceeds benefitting American Humane, the duo aims to inspire the same joy furry friends can give.
Brophy (@topherbrophy) has gained international attention with socially conscious and wildly imaginative photos of himself and his dog Rosenberg (@rosenbergthedog) in elaborate matching outfits. The pair is committed to spreading positive messages and promoting organizations that perpetuate compassion, tolerance, and sustainability. Brophy has shared his story on major media outlets including Good Morning America, People, Cosmopolitan, Daily Mail, Bravo, CBS News, The Dodo, and POPSUGAR.
Nylabone’s contribution supports Central Garden & Pet’s Impact strategy, which is dedicated to making positive changes through philanthropic work, focusing on community health, employee well-being, and sustainability. Nylabone further supports hundreds of non-profit animal welfare organizations through its Nylabone Cares program. Committed to helping dogs find and stay in their forever homes, Nylabone Cares educates pet parents on why dogs chew and donates high-quality chew toys that promote healthy, non-destructive chewing habits.
Learn more about the Nylabone Cares mission at https://www.nylabone.com/about-us/nylabone-cares.
About American Humane
American Humane is the country’s first national humane organization and the world’s largest certifier of animal welfare, overseeing the humane treatment of more than one billion animals across the globe each year. Founded in 1877, American Humane has been First to Serve™ the cause of animals and for 145 years has been at the forefront of virtually every major advance in the humane movement. For more information or to support our lifesaving work, please visit www.AmericanHumane.org, follow us on Facebook, Twitter and Instagram and subscribe to our channel on YouTube for the latest breaking news and features about the animals with whom we share our Earth.
Nylabone, the leader in safe, healthy chewing since 1955, crafts the highest-quality chew toys, tastiest chew treats, exciting play toys, and most innovative dental solutions in the world. A family-founded company, Nylabone has a history of helping pet parents take the best possible care of their dogs. They are committed to developing world-class solutions for destructive chewing, separation anxiety, dental health, and more, helping dogs live fuller, happier lives. Recommended by veterinarians, Nylabone® products encourage a positive relationship between humans and their furry best friends. To put it simply, Nylabone Chews Best™! For more information, visit www.nylabone.com. Nylabone is a subsidiary of California-based Central Garden & Pet Company (Nasdaq: CENT, CENTA) and has been the leader in responsible animal care for over 60 years.
About Central Garden & Pet
Central Garden & Pet (NASDAQ: CENT, CENTA) understands that home is central to life and has proudly nurtured happy and healthy homes for over 40 years. With 2020 net sales of $2.7 billion, Central is on a mission to lead the future of the pet and garden industries. The Company’s innovative and trusted products are dedicated to helping lawns grow greener, gardens bloom bigger, pets live healthier and communities grow stronger. Central is home to a leading portfolio of more than 65 high-quality brands including Pennington, Nylabone, Kaytee, Amdro and Aqueon, strong manufacturing and distribution capabilities and a passionate, entrepreneurial growth culture. Central Garden & Pet is based in Walnut Creek, California and has over 6,900 employees across North America and Europe. For additional information about Central, please visit the Company’s website at www.central.com.