Marty Frankhouser

National Director, American Humane Certified™ Farm Program


Frankhouser has more than 30 years of experience in the agricultural world, starting out his career by working on a swine breeding stock farm where he was responsible for animal care, welfare and safe transportation practices. He then moved on to positions with major agriculture companies, working closely with cattle and swine veterinarians to enhance animal health protocols, develop bio-security protocols, conduct health educational seminars, and market livestock vaccines and pharmaceuticals across the United States. As senior marketing manager of swine biologicals for Zoetis, Frankhouser led the launch team for the high-profile vaccine against PEDV, a deadly coronavirus that prior to the vaccine killed up to eight percent of the entire U.S. pig population. While at Zoetis, he also helped refine and market two nationally-recognized livestock husbandry programs, the Husbandry Education® program and the Individual Pig Care – It’s the Right Thing to Do® program, which were designed to directly and intensively train farm caregivers to improve the health, well-being and welfare of animals across the United States. Frankhouser held other senior positions at Boehringer Ingelheim Vetmedica, Merck Animal Health (where he directed all cattle, swine, and poultry learning and organizational development activities), and Wyeth (now part of Pfizer). He has also worked as an independent contractor to improve production practices and standards of animal care with a diverse set of clients. Frankhouser studied Agricultural Economics at Pennsylvania State University and received his Bachelor of Science degree in Agricultural Economics at Virginia Polytechnic Institute and State University.

“The American Humane Farm Program has a long and distinguished history,” said Mr. Frankhouser. “My goal is to further broaden its reach and deepen its impact by working with more and more farmers who strive every day to put food on our tables and do right by the animals in their care.”