Deena has more than 20 years of experience in marketing, advertising sales, cause marketing, strategic corporate partnerships, and brand development, which will help drive additional support for American Humane and expand our vitally important programs.
Deena has a long history of success in setting and advancing the strategic goals of the institutions for which she worked. As the Senior Vice President of Global Branded Solutions and Partnerships at Discovery Communications, Ms. Edwards built and drove integrated, multi-regional advertising sales across the international division, including business strategy, brand messaging, and content development and production in order to maximize multi-regional revenue. She also managed the company’s corporate partnerships with the National Park Service and National Park Foundation and developed marketing strategies for the launch of Animal Planet, one of Discovery’s most popular properties. Ms. Edwards has an undergraduate degree in French Language and Literature from Frostburg State University and hours towards a Master of Education degree from the University of Maryland, College Park. Deena’s passion and experience will help expand our circle of friends and further accelerate our growth so that we can help even more animals in need.