Last week, many of us spent Thanksgiving day surrounded by friends and family, followed by a day of shopping on Black Friday. And today is #CyberMonday, one of the busiest online shopping days of the year.

There’s nothing wrong with indulging the week of Thanksgiving—whether adding an extra scoop of mashed potatoes to your plate at Thanksgiving dinner, or stocking up on gifts during the weekend sales. But for many, the overconsumption that surrounds the holidays takes a welcome backseat during tomorrow’s day of charitable giving—#GivingTuesday.

The global day of giving back, #GivingTuesday is a day when your support can make a major impact on American Humane and our passion to build a more humane world. And tomorrow, November 29th, we’re joining the movement of generosity.

We have an ambitious goal for tomorrow—to raise $15,000 in just 24 hours from compassionate animal lovers like you. Your contribution on #GivingTuesday will directly support our programs: working to stop animal cruelty, providing lifesaving relief for animals and animal shelters during natural disasters, awarding grants for veterans to obtain trained post-traumatic stress service dogs, and so much more.

As an added benefit, from #GivingTuesday through the end of the year, if you make a gift to American Humane, your contribution will be matched dollar-for-dollar, up to $200,000, thanks to a generous gift from internationally renowned philanthropist Lois Pope, a longtime supporter of American Humane.

So, are you in? Be part of our #GivingTuesday efforts:

• Consider making a gift to American Humane on #GivingTuesday here – your donation will be matched, dollar-for-dollar, so your support will go twice as far!
• Share our #GivingTuesday goals with your friends on Twitter and other social media platforms. Remember to tag us @AmericanHumane and use the global hashtag #GivingTuesday to be part of the conversation.

With your support, we can reach our ambitious goal of raising $15,000 tomorrow on #GivingTuesday to help change the lives of innocent animals who desperately need our help.