Thanksgiving is centered around the table, with the holiday serving as a centerpiece to enjoy food with those who give our life meaning. And today, more than ever, we are conscious of where the food we eat during these happy times comes from. We not only want good, healthy, food this Thanksgiving season – we want to support farmers and ranchers who do things right and who care deeply about the well-being of their animals.

This desire for humanely raised products isn’t just anecdotal, either. A recent American Humane survey found that an eye-opening 67 percent of people polled are concerned about the welfare of animals on farms today. In fact, 70 percent said they are likely to choose an American Humane Certified product over one that is not.

Fortunately, an increasing number of farmers, ranchers and food producers are improving and verifying the welfare of animals in their care by becoming American Humane Certified. These producers can help us all make mindful choices when putting our plates together during the holidays.

Producers like Coleman Natural Foods, whose delicious applewood smoked uncured ham makes a delectable Thanksgiving centerpiece, are key to this mission to set a humane table. Turkey is also an iconic and beloved Thanksgiving dish that has become synonymous with the holiday. Thankfully, Butterball s turkeys are American Humane Certified, which gives people who want to cook with compassion an option to do just that with Thanksgiving’s most iconic dish.

To highlight these American Humane Certified producers’ efforts, and help others set a humane table, American Humane launched a new cookbook called The Humane Table. This beautiful book showcases mouth-watering recipes featuring ingredients that are compassionately produced by farmers, ranchers, and other organizations that boast the American Humane Certified seal. Proceeds from book sales will go straight back to American Humane to help to further the critical work of helping animals, including improving the lives of more than one billion farm animals across the globe.

The Humane Table is a great way to help us eat ethically, not just during Thanksgiving, but all year long. So, please join us in setting a humane table  it’s yet another way for us all to help make the world a better place for both animals and people.