We are thrilled to unveil a bold new chapter for American Humane Society, marked by a significant rebrand that includes a refreshed logo, a new website, and our updated tagline: “Rescue. Care. Protect.” To reflect our expanding global efforts in animal welfare and conservation, we are also proud to introduce our international identity as Global Humane Society.
“As pioneers behind nearly every major advancement in animal welfare, this evolution builds on our nearly 150-year legacy,” said Dr. Robin Ganzert, President and CEO of American Humane Society. “Our new branding strengthens our position as a compassionate and credible leader in the field, setting the stage for another 150 years of guiding the future of animal welfare. We are excited to leverage this pivotal moment to expand our reach both within the United States and globally.”
From our prestigious animal welfare certifications, such as the “No Animals Were Harmed” program, to our life-saving Rescue program that provides critical support in times of crisis, American Humane Society continues to advocate for animals and deliver innovative, humane solutions.
As part of this rebrand, we’ve also introduced new, cohesive logos for each of our programs. These updated logos reflect each program’s unique identity while reinforcing the strength and unity of the American Humane Society brand.
This initiative ensures that every program we offer will be immediately recognizable as part of our mission, underscoring the vast scope and critical impact of our work.
Three examples of our new program logos
Thank you for supporting our mission—”Rescue. Care. Protect.”— and helping us positively impact the lives of over one billion animals each year.
Together, we will create a more humane world.
