Agriculture industry veteran Tim Amlaw has been named vice president of American Humane® Certified, the farm animal welfare standards program of the American Humane Association.
Amlaw has more than 35 years’ experience in the agricultural and beef industries. Prior to joining American Humane in 2007 as program manager of the American Humane Certified program, he was the CEO of Denver-based Beef Plus Inc. He founded the first brand certification for tenderness by the USDA. Amlaw was named director of American Humane Certified in 2008.
Previously, Amlaw developed contracts for the hotel, restaurant and institutions industries for the first tenderness beef branded product introduction with Nobel Sysco Inc., a food services company. He is experienced in government regulation and compliance in the beef industry, and in the application of industry innovations such as myostatin control. Myostatin is a protein responsible for regulating muscle mass. In addition to his industry experience, Amlaw has taught agricultural education to high school and college level students, and farm and ranch management continuing education. Amlaw continues to speak as a guest lecturer and serve on industry panels.
American Humane Certified, established in 2000, is the nation’s first animal welfare program dedicated to the humane treatment of farm animals. It is the fastest-growing third-party independent animal welfare label program in the U.S., representing more than 60 million farm animals. American Humane independent auditors are ISO trained and audit to the American Humane Certified science-based standards. As consumers and retailers are increasingly concerned about how food is raised, producers are seeking independent verification of their humane handling of animals, to provide accountability and transparency in the marketplace.
About American Humane® Certified
American Humane Certified is the United States’ first animal welfare program dedicated to the humane treatment of farm animals. It is the fastest-growing independent animal welfare label program in the U.S. American Humane has certified producers representing more than 60 million farm animals through American Humane’s science-based program. Contracted third-party auditors are rigorously trained in American Humane Certified species-specific standards. As consumers and retailers are increasingly concerned about how food is raised, producers are seeking independent verification for the marketplace. American Humane Certified believes animal welfare should not only be good for animals, but also economically viable and feasible for producers. American Humane Certified works with agriculture to educate and motivate producers and demonstrate the economic and social benefits of animal welfare. American Humane Certified works closely with its independent Scientific Advisory Committee, industry professionals and producers to ensure that industry advancements and best practices are part of American Humane certification standards. Based on American Humane’s 133-year legacy of being the gold standard for humane behavior, consumers trust the American Humane Certified label. Learn more at www.thehumanetouch.org.
About American Humane Association
Since 1877, the historic American Humane Association has been at the forefront of every major advancement in protecting children, pets and farm animals from cruelty and abuse and neglect. Today we’re also leading the way in understanding human-animal interaction and its role in society. As the nation’s voice for the protection of children and animals, American Humane Association reaches millions of people every day through groundbreaking research, education, training and services that span a wide network of organizations, agencies and businesses. You can help make a difference, too. Visit American Humane Association at www.americanhumane.org today.