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Clydesdales, Cockatoos and Capuchin Monkeys Agree: ‘No Animals Were Harmed’ in Super Bowl Ads

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Sunday might have been a tough day for the Colts, but it was a great day for frogs, dogs, Clydesdales, elephants and other creatures featured in some of the eagerly awaited Super Bowl ads.

Americans were treated to nine commercials that featured a wide array of animals, including a hyena, leopard, woodchuck, bull, cockatoo, Capuchin monkey, chickens, frogs, snakes, horses and dogs. And while these ads placed many animals in comical situations, most advertisers made sure that Certified Animal Safety Representatives™ from American Humane’s Film & TV Unit were on the set to ensure that the animals were safe during filming.

The advertisements monitored by American Humane included spots from some of the biggest brands in the world, including Coca-Cola, Budweiser and Volkswagen. In each case, the advertiser worked closely with American Humane’s highly trained safety representatives to ensure the safety of the animals in the production. 

“Thanks to decades of leadership from American Humane, film and television directors, producers and actors rely on American Humane to ensure the safety of animal actors,” said Karen Rosa, vice president of American Humane’s Film & TV Unit in Los Angeles. “The fact that so many advertisers are calling on our services shows that across our society, there is recognition of the importance of the human-animal bond and the safety of animals.”

Rosa noted that most TV networks will not air a commercial featuring an animal without American Humane’s sign-off letter stating that the production did not harm any animals.
American Humane is a 133-year-old organization dedicated to preventing cruelty to children and animals.  American Humane has exclusive authority to grant the “No Animals Were Harmed” end-credit disclaimer seen at the end of movies and television shows. All domestic productions working under the Screen Actors Guild (SAG) and American Federation of Television and Radio Artists (AFTRA) agreements are required to inform American Humane when using animal actors.

About American Humane Association

Since 1877, the historic American Humane Association has been at the forefront of every major advancement in protecting children, pets and farm animals from cruelty and abuse and neglect. Today we’re also leading the way in understanding human-animal interaction and its role in society. As the nation’s voice for the protection of children and animals, American Humane Association reaches millions of people every day through groundbreaking research, education, training and services that span a wide network of organizations, agencies and businesses. You can help make a difference, too. Visit American Humane Association at today.

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