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CBS Films' "The Back-Up Plan" and the American Humane Association Team Up on Nationwide Pet Adoptions

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In celebration of the upcoming release “The Back-up Plan,” CBS Films (NYSE: CBS.A and CBS) announced today that it is teaming with the American Humane Association to host a nationwide pet adoption event. “The Back-up Plan,” a romantic comedy starring Jennifer Lopez and Alex O’Loughlin, will debut in US theaters on April 23, 2010.

In the film, Zoe (Lopez) owns Hudson Mutts, a hip Greenwich Village pet boutique that caters to pet adoptions and environmentally friendly, healthy pet care. Her decision to create a socially conscious pet store was inspired by her dog Nuts – a featured character in the film.

CBS Films and American Humane are working with a targeted American Humane member shelter in each of the 12 selected markets to organize the pet adoption events.  Details specific to each market are listed below.  Promotional items tied to the film, including advance screening passes, will be distributed to attendees.

*Times will vary by market.  Please contact local shelters for further details.

Kansas City
Date: April 10
Wayside Waifs
Humane Society
3901 Martha Truman Rd
Kansas City, MO 64137
Contact: Jody Rovick
Phone: 816-531-0994 ext. 27

Date: April 17
Wisconsin Humane Society
4500 W Wisconsin Ave
Milwaukee, WI 53208
Contact: Janet Hillebrand
Phone: 312-284-2384

Date: April 18

Animal Friends 
562 Camp Horne Rd
Pittsburgh, PA 15237
Contact: Jesse Cute
Phone: 215-861-0265

Los Angeles
Date: April 17

Los Angeles East Valley
14409 VanOwen St. 
Van Nuys, CA 91405
Contact: Therese Yousssoufian
Phone: 818-260-6963

San Diego
Date: April 17

San Diego Central Shelter 
5480 Gaines Street
San Diego, CA 92110-2887
Contact: Nahir Wold
Phone: 619-240-3644

Date: April 17

SPCA of Texas
2400 Lone Star Dr
Dallas, TX 75212
Contact: Ashley Hess
Phone: 214-932-6097

Date: April 17
Houston SPCA
900 Portway Dr
Houston, TX 77024
Contact: Ashley Hess
Phone: 214-932-6097

St. Louis
Date: April 17 & April 18

Humane Society of  Missouri
1201 Macklind Ave
Saint Louis, MO 63110
Contact: Janet Hillebrand
Phone: 312-284-2384

2400 Drilling Service Rd.
Maryland Heights,MO 63043
Contact: Janet Hillebrand
Phone: 312-284-2384

17537 Edison Ave.
Chesterfield, MO 63005
Contact: Janet Hillebrand
Phone: 312-284-2384

Date: April 17

Denver Dumb Friends League
2080 S Quebec St.
Denver, CO 80231
Contact: Nahir Wold
Phone: 619-240-3644

Date: April 17

Animal Rescue League of Boston
10 Chandler St
Boston, MA 02116
Contact: Jaqui Norton
Phone: 617-692-9443

Pine Ridge Animal Center
55 Anna's Place at 238 Pine St.
Dedham, MA 02026
Contact: Jaqui Norton
Phone: 617-692-9443

Date: April 17 & 18

Pennsylvania SPCA
350 E Erie Ave
Philadelphia, PA 19134
Contact: Jesse Cute
Phone: 215-861-0265

111 W. Hunting Park Ave.
Philadelphia, PA 19140
Contact: Jesse Cute
Phone: 215-861-0265

Washington, DC
Date: April 17
Animal Welfare League of
2650 South Arlington Mill Dr.
Arlington, VA 22206
Contact: Monica Costa
Phone: 202-464-8507

The film is directed by Alan Poul (“Swingtown,” “Six Feet Under”) from a screenplay written by Kate Angelo (“Will & Grace,” “What About Brian”). Todd Black, Jason Blumenthal and Steve Tisch (“The Pursuit of Happyness,” “The Taking of Pelham 123”)  are producing through their Escape Artists banner. Rodney Liber and David Bloomfield are executive producers.

About CBS Films
CBS Films, established in 2007, plans to produce four to six movies a year spanning all genres, with production budgets up to around $50 million per film.  
CBS Films is currently in post-production on the edgy teen romance Beastly which is set to debut in theaters on July 30, 2010.  The film stars Vanessa Hudgens and Alex Pettyfer, and is written and directed by Daniel Barnz.  Beastly is based on the Alex Flinn novel of the same name.  The studio is in production on the revenge thriller Faster, a co-production with Sony Pictures Worldwide Acquisitions Group, starring Dwayne Johnson, Billy Bob Thornton and newcomer Oliver Jackson-Cohen.  The film, which started production in February 2010, is directed by George Tillman, Jr. from a screenplay by Tony and Joe Gayton.  The company's development slate includes Consent To Kill, an action-thriller based on the Mitch Rapp character from the best-selling Vince Flynn novels; the romantic thriller The Eternals written by Chris Hauty and directed by Jeff Wadlow; The Station, a thriller set against the International Space Station and based on a popular Boom! Studios comic book series; a remake of My Fair Lady, based on the classic musical by Alan Jay Lerner and Frederick Loewe, which is being co-developed with Columbia Pictures; and an action-adventure feature adaptation of the long-running TV show “Gunsmoke”. For more information, log on to

About CBS Corporation
CBS Corporation (NYSE: CBS.A and CBS) is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and The CW — a joint venture between CBS Corporation and Warner Bros. Entertainment), cable television (Showtime Networks and CBS College Sports Network), local television (CBS Television Stations), television production and syndication (CBS Television Studios, CBS Studios International and CBS Television Distribution), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), interactive media (CBS Interactive), music (CBS Records), licensing and merchandising (CBS Consumer Products), video/DVD (CBS Home Entertainment) and motion pictures (CBS Films).  For more information, log on

About American Humane Association

Since 1877, the historic American Humane Association has been at the forefront of every major advancement in protecting children, pets and farm animals from cruelty and abuse and neglect. Today we’re also leading the way in understanding human-animal interaction and its role in society. As the nation’s voice for the protection of children and animals, American Humane Association reaches millions of people every day through groundbreaking research, education, training and services that span a wide network of organizations, agencies and businesses. You can help make a difference, too. Visit American Humane Association at today.

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