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American Humane Farm Animal Program Certifies Wild Idea Buffalo Company

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American Humane announced that it has certified Wild Idea Buffalo Company, the first bison operation to be certified by any organization as humanely raising its animals. Wild Idea is a South Dakota-based company specializing in free-roaming, grass-fed-only buffalo meat with an operational focus on conservation.

American Humane’s farm animal welfare program, American Humane Certified, is the fastest growing third-party independent animal-welfare certification program in the U.S. American Humane, a nonprofit organization has led the humane movement for both children and animals in the U.S. for 133 years.

"Animal welfare is a growing consideration people take into account when they buy food,” said Tim Amlaw, vice president of American Humane's farm animal welfare program. “Consumers can be confident that Wild Idea’s buffalo have been raised humanely and naturally.”

"Animal welfare and conservation are our top priorities,” said Dan O’Brien, president and CEO of Wild Idea Buffalo Company. “Being the first ever bison company to be certified by American Humane and have the label on our products is very important to us and to our customers. We take pride in the fact that our buffalo are never transported and raised completely free-roaming, non-confined, and grass-fed only. Wild Idea accounts for more than half of buffalo raised the natural free-roaming way, eating the prairie grass that they are evolutionarily adapted to.”

Producers who successfully comply with American Humane’s farm animal program and meet the robust science-based welfare standards may display and promote the American Humane Certified label on their products, attesting to their adherence to the humane animal care that consumers and retailers are demanding.

About American Humane’s Certification Program

American Humane’s farm animal program is the United States’ first animal-welfare program dedicated to the humane treatment of farm animals. It is the fastest growing independent animal-welfare label program in the U.S. American Humane has certified producers representing more than 60 million farm animals through American Humane’s program. American Humane auditors are rigorously trained in the American Humane science-based species-specific standards. As consumers and retailers are increasingly concerned about how food is raised, producers are seeking independent verification for the marketplace. American Humane believes animal welfare should be not only good for animals but also economically viable and feasible for producers. American Humane works with agriculture to educate and motivate producers and demonstrate the economic and social benefits of animal welfare. American Humane works closely with its independent Scientific Advisory Committee, industry professionals and producers to ensure that industry advancements and best practices are part of American Humane’s  certification standards. Based on American Humane’s 133-year legacy of being the gold standard for humane behavior, consumers trust the American Humane Certified label. Learn more at

About Wild Idea Buffalo Company

The Wild Idea Buffalo Company began as a marketing partnership of two small South Dakota buffalo ranches committed to the ecological restoration of the American grasslands and the re-introduction of large-scale buffalo herds on the northern Great Plains. The core of Wild Idea is still the ranch of Dan O’Brien, but sustainable ranching is catching on and other like minded ranchers are converting to Wild Idea’s philosophies, and turning to Wild Idea to market their meat. Wild Idea Buffalo Company supplies the highest quality, best tasting buffalo meat in the world. The quality comes from the way our Buffalo are raised: 100 percent antibiotic & hormone free, 100 percent pastured, grass-fed only, 100 percent free roaming, 100 percent non-confined and 100 percent humanely harvested.

About American Humane Association

Since 1877, the historic American Humane Association has been at the forefront of every major advancement in protecting children, pets and farm animals from cruelty and abuse and neglect. Today we’re also leading the way in understanding human-animal interaction and its role in society. As the nation’s voice for the protection of children and animals, American Humane Association reaches millions of people every day through groundbreaking research, education, training and services that span a wide network of organizations, agencies and businesses. You can help make a difference, too. Visit American Humane Association at today.

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