American Humane Certified Cage-Free Eggs To Be Featured In Hellmann's Light Mayonnaise

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American Humane® Certified announced today that Hellmann’s® Light Mayonnaise (known as Best Foods® Light Mayonnaise west of the Rockies) will feature 100 percent cage-free eggs exclusively from American Humane Certified producers. The new Light Mayonnaise product is rolling out in stores now.

“The announcement by Hellmann’s to use only American Humane Certified cage-free eggs in their Light Mayonnaise is not only a statement about meeting their consumers’ desire to know what’s in their food and where it comes from, but an acknowledgement of the importance of credible third-party certification by a trusted organization,” said Tim Amlaw, director of American Humane Certified. “We are proud that American Humane Certified producers are providing cage-free eggs to this trusted brand.”

“Hellmann’s® is made from real, simple ingredients — vinegar, oils rich in Omega-3 ALA*, and eggs,” said Jamey Fish, Hellmann’s® senior brand manager. “Hellmann’s® understands that people are increasingly attuned to what’s in their food and where it comes from, and that’s why Hellmann’s® Light is now moving to 100 percent cage-free eggs, keeping with the brand’s commitment to ‘Real Food’ using simple ingredients.”

Nearly two-thirds of all cage-free eggs being produced in the U.S. now come from producers that have earned the American Humane Certified label — symbol of the nation’s premier animal-welfare certification program.

During the past several months, American Humane Certified has audited and certified over 500 cage-free egg farms, representing nearly 9 million laying hens producing cage-free eggs in the United States. American Humane Certified, the nation’s first animal-welfare program dedicated to the humane treatment of farm animals, now is also the clear leader in certifying humane treatment in the cage-free egg sector.

Hellmann’s® Light Mayonnaise is the first consumer product of its stature and volume in the packaged foods industry to use 100 percent cage-free eggs — which equates to approximately 3.5 million pounds of eggs. Hellmann’s® intends to change all its mayonnaise products to cage-free eggs over time.

More than 60 million farm animals have come under American Humane Certified’s science-based program. More and more producers are responding to consumer and retailer demand for animal welfare by seeking independent, third-party verification of their practices. The American Humane Certified program is not only good for animals, but also good for business and good for people.

American Humane works closely with its independent Scientific Advisory Committee, industry professionals and producers to ensure that industry advancements and best practices are part of American Humane certification standards. Based on American Humane’s 133-year legacy of advocating for the humane treatment of farm animals, consumers trust the American Humane Certified label.

*Contains 230 mg of ALA per serving, which is 14 percent of the 1.6 g Daily Value for ALA, and a small amount of EDTA to protect quality.

About American Humane® Certified

American Humane Certified is the United States’ first animal welfare program dedicated to the humane treatment of farm animals. It is the fastest-growing independent animal welfare label program in the U.S. American Humane has certified producers representing more than 60 million farm animals through American Humane’s science-based program. Contracted third-party auditors are rigorously trained in American Humane Certified species-specific standards. As consumers and retailers are increasingly concerned about how food is raised, producers are seeking independent verification for the marketplace. American Humane Certified believes animal welfare should not only be good for animals, but also economically viable and feasible for producers. American Humane Certified works with agriculture to educate and motivate producers and demonstrate the economic and social benefits of animal welfare. American Humane Certified works closely with its independent Scientific Advisory Committee, industry professionals and producers to ensure that industry advancements and best practices are part of American Humane certification standards. Based on American Humane’s 133-year legacy of being the gold standard for humane behavior, consumers trust the American Humane Certified label. Learn more at www.thehumanetouch.org.

About Hellmann's®

Hellmann's® Mayonnaise – known as Best Foods® west of the Rockies – is America's favorite mayonnaise brand. Its great taste enhances the flavor of many foods, including fish, chicken, grains, vegetables and salads. Hellmann’s® Mayonnaise is real food made from simple ingredients, like eggs, oil and vinegar. For more information, please visithttp://www.hellmanns.com/light/.

About Unilever North America

Unilever works to create a better future every day. We help people feel good, look good and get more out of life with brands and services that are good for them and good for others. Each day, around the world, consumers make 160 million decisions to purchase Unilever products. In the United States, Canada and the Greater Caribbean (Trinidad & Tobago, Dominican Republic, Puerto Rico) the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry’s, Bertolli, Blue Band, Breyers, Caress, Country Crock, Degree, Dove personal care products, Hellmann’s, Klondike, Knorr, Lipton, Omo, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Suave, Sunsilk and Vaseline. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 13,000 people across North America – generating nearly $10 billion in sales in 2009. For more information, visit www.unileverusa.com.

About American Humane Association

Since 1877, the historic American Humane Association has been at the forefront of every major advancement in protecting children, pets and farm animals from cruelty and abuse and neglect. Today we’re also leading the way in understanding human-animal interaction and its role in society. As the nation’s voice for the protection of children and animals, American Humane Association reaches millions of people every day through groundbreaking research, education, training and services that span a wide network of organizations, agencies and businesses. You can help make a difference, too. Visit American Humane Association at www.americanhumane.org today.

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