America’s Fastest-Growing Animal-Welfare Label Presents True Humane Tracking™ At World Pork Expo in Des Moines, Iowa

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The American Humane Association’s farm-animal welfare program, American Humane® Certified, will exhibit at the National Pork Producers Council’s World Pork Expo in Des Moines, Iowa, to showcase the fastest-growing animal welfare program for humane-labeled food products to leading pork producers and processors. 

Attendees at the Expo, taking place June 9-11 at the Iowa State Fairgrounds, are invited to visit American Humane’s booth (CB #2800) to learn about True Humane Tracking™, the integrated, three-tiered audit process developed by American Humane Certified. The proprietary system includes an on-site audit by certified auditors, frequent online monitoring of conformance to core areas, and video monitoring. The system provides maximum transparency from producer to retailer to consumers, as well as accountability, consistency and reliability in third-party, independent audits of farm animal welfare.

American Humane Certified is developing species specific humane care training for on-site/in-barn and on-line education of farm managers and handlers. Layer training is complete and will be launched in June. The humane care training program for swine is currently being developed in collaboration with animal science educators and other partners. Information about the swine training, on-site and on-line will be available at the American Humane Certified booth (CB #2800).

American Humane Certified is America’s original farm-animal welfare program. Food producers with more than 60 million farm animals have been certified by American Humane’s science-based program. More and more producers are responding to consumer and retailer demand to provide independent, third-party verification of their practices.

American Humane Certified works closely with its independent Scientific Advisory Committee, industry professionals and producers to ensure that industry advancements and best practices are part of American Humane Certified’s science-based standards. American Humane Certified is a program of the American Humane Association, a 133-year-old, national nonprofit that works to protect both children and animals through programs, education, advocacy and public awareness.

This is the fourth year American Humane Certified has exhibited at the Expo. For more information on American Humane Certified, visit www.thehumanetouch.org.

About American Humane Association

Since 1877, the historic American Humane Association has been at the forefront of every major advancement in protecting children, pets and farm animals from cruelty and abuse and neglect. Today we’re also leading the way in understanding human-animal interaction and its role in society. As the nation’s voice for the protection of children and animals, American Humane Association reaches millions of people every day through groundbreaking research, education, training and services that span a wide network of organizations, agencies and businesses. You can help make a difference, too. Visit American Humane Association at www.americanhumane.org today.

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