Honor Your Heroic Hound! Nominations Being Accepted for 2012 “American Humane Association Hero Dog Awards

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Win a Trip to Hollywood, Honor Your Dog on National TV,
and Help Win $15,000 for a Worthy Cause


WASHINGTON, D.C. – For thousands of years, dogs have protected us, comforted us, and given us their unconditional love. Now you can repay the favor, win a trip to Hollywood, and help worthy charities share $50,000 in critically needed funds — just by clicking on www.herodogawards.org and nominating your capital canine in the 2012 "American Humane Association Hero Dog Awards."

Presented by the Lois Pope LIFE Foundation and broadcast nationwide on Hallmark Channel, the American Humane Association Hero Dog Awards are produced by Emmy® award winning MRB Productions and seek to identify and recognize America's Hero Dogs — often ordinary dogs who do extraordinary things, whether it's saving lives, lending a comforting paw when you're sick, or just welcoming you home at the end of a hard day.

"Americans love a hero, and this year's inaugural Hero Dog Awards proved that's true for the four-legged kind as well," said Robin Ganzert, President and CEO of American Humane Association. "The overwhelming outpouring of support for the 2011 Hero Dog Awards instantly transformed this event from a great idea, into a campaign and program that was nationally embraced. Everyone has a hero dog in his or her life, and we want to hear about yours!"

"In a very short period of time, the Hero Dog Awards has established itself as the ultimate celebration of dogs and the remarkable things they do to make people's lives better. This annual initiative recognizes these tremendous animals through their stories of loyalty, bravery, commitment, and unconditional love," says Bill Abbott, CEO and President, Crown Media Family Networks. "As we open nominations for next year, we look forward to hearing and sharing more of these accounts, which are important reminders of how integral the human-dog partnership is to the enrichment of so many lives. I actively encourage dog lovers and everyone who has a four-legged hero to visit www.herodogawards.org and nominate your dog or share in the inspirational stories of others."

Dogs may be nominated in eight categories: Law Enforcement & Arson Dogs; Service Dogs; Therapy Dogs; Military Dogs; Guide Dogs; Search and Rescue Dogs; Hearing Dogs; and Emerging Hero Dogs (the category for pets). Finalists in each of the eight categories will be selected by the public from the pool of contestants, and flown to Hollywood with two of their human friends to the American Humane Association Hero Dog Awards gala at the Beverly Hilton Hotel in Los Angeles, California on October 6, 2012. There they will walk the red carpet, attend the show which will be broadcast on the Hallmark Channel, and will be recognized in a video tribute at the black-tie gala where the winning American Hero Dog will be announced. Each of the eight finalists will win $5,000 for their chosen charity selected from the contest's list of 45 charity partners. The top winner will win an additional $10,000 for their charity partner.

Nominations close on March 26, 2012, and voting by the general public will begin on April 1, 2012.

Finalists in each category will be judged by a blue-ribbon panel consisting of both celebrities and animal experts, to determine the winning American Hero Dog. This year's judges include Whoopi Goldberg, Candy Spelling, CBS' Debbye Turner Bell, "America's Veterinarian" Dr. Marty Becker, actresses Kristin Bauer Van Straten, Megyn Price, Edie McClurg, and Christie Brooke, Prince Lorenzo Borghese and many other notable names.

Complete rules and entry information can be obtained by visiting www.herodogawards.org.



About American Humane Association
Since 1877 American Humane Association has been at the forefront of virtually every major advance in protecting children, pets and farm animals from cruelty, abuse and neglect. Today we're also leading the way in understanding the human-animal bond and its role in therapy, medicine and society. American Humane Association reaches millions of people every day through groundbreaking research, education, training and services that span a wide network of organizations, agencies and businesses. You can help make a difference, too. Visit American Humane Association at www.americanhumane.org today.

About Lois Pope and the Lois Pope LIFE Foundation
Lois Pope is one of America's leading philanthropists and humanitarians. Through her various charitable mechanisms, including the Lois Pope LIFE Foundation, Inc., she is devoted to saving lives, helping people help themselves, improving the quality of life for families in need and encouraging young Americans to become leaders by helping others. Her foundations also provide awards for medical research, college scholarships, humanitarian relief, the performing arts, and animal welfare. Among the many organizations that benefit from her leadership are the American Humane Association; the Disabled Veterans' LIFE Memorial Foundation, which she founded to spearhead the development of the American Veterans Disabled for Life Memorial, the nation's first and only permanent public tribute to the three million living disabled American veterans and the thousands who have died; the University of Miami, where her major contribution endowed the Lois Pope LIFE Center, the top catastrophic neurological research facility in the world and home to the renowned Miami Project to Cure Paralysis; Leaders in Furthering Education, which has provided a summer camp experience for more than 15,000 disadvantaged and special needs children, as well as college scholarship support to dozens of disadvantaged high school students who aspire to careers as physicians/researchers; Magen David Adom (MDA), Israel's Red Cross, for new ambulances; and the Peggy Adams Animal Rescue League for a new mobile pet adoption unit.

About Hallmark Channel
Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming available in high definition (HD) and standard definition (SD) to a national audience of 87 million subscribers. The top tier program service is distributed through approximately 5,492 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel is the nation's leading network in quality family programming with an ambitious slate of original TV movies, lifestyle and general entertainment content, and is the home of "The Martha Stewart Show", which anchors the channel's daytime original programming block. Hallmark Channel's sibling network is Hallmark Movie Channel, also available in HD and SD, which focuses on the family-friendly movies with a mix of classic theatrical films, presentations from the acclaimed Hallmark Hall of Fame library, original Hallmark Channel movies and special events. For more information, please visit www.HallmarkChannelPress.com.

About MRB Productions
MRB's feature department is currently in production on the psychological thriller Emanuel and the Truth About Fishes, starring Jessica Biel and Kaya Scodelario. MRB's other film, Grassroots, starring Jason Biggs and Lauren Ambrose, is slated to premiere later this year. In TV, MRB produced the inaugural Hero Dog Awards in addition to a decade of experience producing the pre-taped segments and VIP program for ESPN's ESPY Awards. Additional TV projects include two seasons of the mockumentary comedy show Free Radio on VH1 and Comedy Central. MRB's commercial repertoire includes collaborations with Leo Burnett, Periera & O'Dell, Saatchi & Saatchi, Publicis, and 72 & Sunny for clients such as Mattel, Samsung, Kellogg's, Sprint, NHL, Corona, Smirnoff, Wal-Mart, Hyundai and University of Phoenix.

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