Denver (September 17, 2009)

American Humane® Certified will exhibit at the Natural Products Expo East in Boston, September 23 - 26, to showcase the fastest-growing animal welfare label for food producers. The program provides independent certification of the humane treatment and care of farm animals.

Natural Products Expo East, held at the Boston Convention Center and Exhibition Center, is the largest trade show of its kind on the East Coast, featuring more than 25,000 natural, organic and healthy products. American Humane Certified will be joined by representatives of some of its producers who distribute on the East Coast, such as Springer Mountain Farms, Heartland Meats, Plainville Turkey Farms, and Old Chatham Sheepherding Company. All attendees of the Natural Products Expo are invited to visit American Humane Certified at Booth #2966 to learn about the audit process that verifies humane farm animal care. The American Humane Certified program is not only good for animals, but also good for business and good for people.

American Humane Certified has developed, True Humane Tracking™, a three-tiered audit system that includes video monitoring of producers’ operation. It is the first animal welfare organization to use video monitoring as a way to bring transparency, accountability and consistency to the certification of animal welfare.  The program has also developed proprietary online monitoring for producers in addition to annual on-site audits.

American Humane Certified is America’s first and original animal welfare program. Food producers with more than 60 million farm animals have been certified by American Humane’s science-based program, responding to consumer and retailer demand for independent, third-party verification of their practices.

Consumers increasingly are showing concern for how their food was raised. An American Humane proprietary study by Public Opinion Strategies brought forth two significant findings:

• Of all types of food labels, humanely raised is the most important.
• Consumers are willing to pay up to an additional 10 percent for a humanely raised product.

American Humane works closely with its independent Scientific Advisory Committee, industry professionals and producers to ensure that industry advancements and best practices are part of American Humane certification standards. Based on American Humane’s 132-year legacy of advocating for the humane treatment of farm animals, consumers trust the American Humane Certified label.

For more information on American Humane Certified please go to www.thehumanetouch.org.

About American Humane® Certified

American Humane Certified is the United States’ first animal welfare program dedicated to the humane treatment of farm animals. It is the fastest-growing independent animal welfare label program in the U.S. American Humane has certified producers representing more than 60 million farm animals through American Humane’s science-based program. Contracted third-party auditors are rigorously trained in American Humane Certified species-specific standards. As consumers and retailers are increasingly concerned about how food is raised, producers are seeking independent verification for the marketplace. American Humane Certified believes animal welfare should not only be good for animals, but also economically viable and feasible for producers. American Humane Certified works with agriculture to educate and motivate producers and demonstrate the economic and social benefits of animal welfare. American Humane Certified works closely with its independent Scientific Advisory Committee, industry professionals and producers to ensure that industry advancements and best practices are part of American Humane certification standards. Based on American Humane’s 131-year legacy of being the gold standard for humane behavior, consumers trust the American Humane Certified label. Learn more at www.thehumanetouch.org.

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